Santa Rosa, CA – March 18, 2021 – Corcoran Global Living is delighted to announce the appointment of Betsy Serafini to the position of Vice President of Sales for Sonoma, Napa and Humboldt Counties. As a previous co-owner of Terra Firma Global Partners, she is well situated to manage this region.

“I am excited to be a part of Corcoran GL’s leadership team. Our goals, outlook and style blend seamlessly,” Serafini commented. “I truly admire their brand, and I look forward to a mutually-rewarding and beneficial future with this amazing team.”

Serafini is a graduate from the University of San Francisco with a degree in Organizational Behavior and Leadership, and is also a born-and-raised resident of Sonoma County. She began her real estate career in 2003 and worked with top-producing professionals in the Sonoma County marketplace. In 2010, she joined the co-founders of Terra Firma Global Partners as Director of Operations and partner to help build and develop the regional company. She brings to the table strong technology skills, transaction knowledge, acute attention to detail and an innovative and entrepreneurial vitality.

In 2020, Terra Firma Global Partners joined Corcoran Global Living, and Serafini continues to excel in leading the Wine Country region. Her background in organizational behavior and leadership has honed her communication skills and keen ability to foresee and resolve potential issues. She is a strong team leader and brings along a terrific grasp of the industry as well as the community she loves. She is also a 2020 North Bay Business Journal Women in Business Awards winner.

“Betsy personifies the professionalism, ideology and community spirit that Corcoran Global Living embraces,” remarked Michael Mahon, Founder and Chief Executive Officer. “She’s a visionary who is ready to meet every challenge and rise to every occasion, making a difference in the communities we call home.”

She may be reached at 707.695.3809 or

About Corcoran Global Living

Founded on the principle of putting people first, Corcoran Global Living, an affiliate of The Corcoran Group, serves the California and Nevada markets with 46 strategically located offices in Northern California, Southern California and Reno/Lake Tahoe. Corcoran Global Living is well positioned to provide exceptional service to its very loyal customer base, with more than 1,600 dedicated, professional agents and gross annual sales over $6.4 billion. With a forward-thinking leadership team and deep roots in real estate and notable private investment backing, Corcoran Global Living is poised for exponential growth into additional metro areas in the states where they operate. From luxury homes and income properties to vacation getaways and first-time homes, Corcoran Global Living has the experience, insight and expertise to achieve and surpass clients’ highest expectations. For more information, visit